I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

economic discourse, communicative-pragmatic, paroemia, transformations, occasional, structural modifications

The aim of this work is to determine the conditions and mechanisms for the implementation of the communicative and pragmatic potential of English paroemias in economic discourse.

The scientific novelty of the study is that it examines occasional use of English paroemias in economic texts. The review of functioning of English paroemias has identified the possibility of usage of creative forms in economic discourse. Modifications of paroemias actualise basic pragmatic functions such as attraction of attention, expression of author’s attitude, assessment, creation of a stylistic effect, thereby influencing readers.

Lack of evidential base and sufficient research of pragmatics of paroemias and study of their functional significance determines the relevance and expedience of the scientific paper.

Structuring and recording a new cognitive content, occasional paroemias represent non-standard usage of paroemiological units. Common cognitive basis of readership and publicists ensures veridicality of printed publications. 200 proverbs and sayings from dictionaries of English and American paroemias have provided material for the research. The results and discussion include a complex analysis of pragmatic, cognitive and systemic functional aspects of creative application of proverbs in economic discourse. In conclusion it is necessary to note that the possibility of contextual modifications of paroemias is predetermined by linguistic (unithood, separate structure) and extralinguistic factors (intention, author’s purpose).

Хучбарова Джамиля Махмуддибировна – кандидат филологических наук, доцент кафедры иностранных языков Московского финансово-промышленного университета «Синергия», г. Москва, Россия, https://orcid.org/ 0000-0003-1255-7626, khuchbarova2710@mail.ru