I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

Anglicism, borrowings, pragmatic analysis, Italian media texts, cognitive linguistics, assimilation

This article considers the study of Anglicisms in contemporary Italian media texts as well as their characteristics and pragmatic potential. The relevance of the research lies in the implementation of cognitive analysis of semantics and pragmatics of Anglicisms and identifying cognitive and pragmatic rules of their use in modern Italian media reports. Having applied descriptive method, comparative and stylistic analyses, contextual and pragmatic analyses, the author attempted to research the archives of three national broadsheet newspapers and web-based English and Italian corpora. Journalists use borrowings for introducing new denotative meanings and evoking certain emotions and feelings of the potential readership. Contemporary Italian media text transmits a personal message of an author that is distinguished from the proper connotation and denotation of a term used in a source language. The principal motives for borrowings’ use in the Italian press comprise the tendency to fill the gaps with foreign labels and tags. It was concluded that the majority of the borrowings are attributed to the sphere of politics, economy, labour and commerce, information technologies, fashion, entertainment, music, and sport.

Соколова Алла Германовна – кандидат технических наук, доцент кафедры иностранных языков и профессиональной коммуникации Национального исследовательского Московского государственного строительного университета, г. Москва, Россия; e-mail: as.falconi@yandex.ru