I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

comparative linguistics, media linguistics, online newspaper headline, Russian punctuation, Chuvash punctuation, English punctuation

The article raises the problem of the functioning of punctuation marks in Russian, Chuvash and English media texts at the present stage. The author argues that punctuation usage should be analyzed on the material of online newspaper headlines since on the Internet they are the main speech units that form the information picture of the world. Online newspaper headlines concentrate language traditions and innovations, reflect the trends of punctuation practice of the developing digital society. Among them, the author highlights the use of the colon in the function of explaining the content presented in the first part of a non-union complex sentence, the absence of the question mark at the end of the question, the combination of punctuation marks in the sentence to enhance the expressiveness. It is revealed that not all the norms and rules of punctuation marks of the considered languages take into account changes in the punctuation design of modern texts. The author comes to the conclusion that the solution to the stated scientific problem will allow us to clarify the new functions and meanings of individual punctuation marks, to rethink their semantic and expressive possibilities, to identify the national features of their use, to form proposals for updating the punctuation rules of different structural languages and to make a significant contribution to the development of the theory of media and Internet linguistics, media stylistics and, mainly, comparative linguistics.

Гаврилов Артем Дмитриевич – аспирант кафедры чувашской филологии и культуры Чувашского государственного университета имени И. Н. Ульянова, г. Чебоксары, Россия; e-mail: artmaster28@rambler.ru