I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

creolised text, cartoon, Internet meme, demotivator (demotivational poster), linguacultural situation (linguistic reality), concept «atheism», linguocultureme (lexeme), occasionalrealisation of the concept

The present study aims to characterise the verbal and non-verbal means of actualization of a linguacultural situation  in anticlerical and antiatheistic ironic creolized texts as exemplified by  the concept “atheism”. The material of the study is considered within the framework of linguocultureology, the cultural meanings of the implementations of a given concept, transferred by units of the language, in their interaction with non-verbal semiotic systems.The urgency of such a work lies, on the one hand, in the absence of complete linguacultural analysis of the concept “atheism”, especially in the ironic view, and on the other hand, the focus area of the of the study does not contradict the trend of consideration of religious concepts in religious and non-religious discourses. The paper presents three linguacultural situations and makes obvious their role in the concept realisation. To illustrate the situational influence, 17 texts were selected for the similarity of structures, intentions, themes and the presence of a desired concept. Each text under analysis is accompanied by a historical and cultural comment to the  identified linguistic and iconic  details, as well as the analysis of the structure, type of communication of non-homogeneous codes and linguistic features. The diachromic nature of the study of one cultural and thematic field contributes to a deeper understanding of the features of the linguocultureme, its identity.The article concludes by stating that all the three linguacultural situations affected the representation of the concept, but did not change the general principles for the construction of the creolised ironic texts.

Белова Мария Александровна – соискатель кафедры русского языка и методики его преподавания Российского университета дружбы народов, методист ЧУОО «Международная лингвистическая школа», г. Москва, Россия; e-mail: m.belova@englishnursery.ru