I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

network linguistics, online space, linguistic pattern, network analysis, linguo-discursive analysis, folksonomic analysis, discursive fields, top journalists, VKontakte, Facebook, Instagram, Twitter, 2020 Presidential Address to the Federal Assembly

The article presents the results of a comprehensive analysis of the linguistic communication patterns of top Russian journalists in the official accounts of the social platforms VKontakte, Facebook, Instagram, Twitter. The purpose of this article is to study the linguistic patterns which are produced by the top journalists in their online accounts and which can set vectors of interpretation of political content created by state leaders and cause the transformation of discourse fields both in online and offline spaces. The average Russian spends almost half a day on online interaction, almost 50 % of this time is spent on popular social media, including surfing the top journalists’ official accounts. The linguistic patterns produced by journalists in their online accounts are capable of transforming discursive fields both online and offline. The consumption of these patterns by ordinary users / readers who are under the influence of the discourse field becomes a determining factor in the process of making individual / collective decisions, the implementation of which forms a particular social action both in online and offline spaces. According to “Mediologia” monitoring data of social and mass media, the authors selected the accounts of Aleksey Venediktov, Vladimir Solovyev, Vladimir Pozner, Margarita Simonyan, and Ksenia Sobchak in VKontakte, Facebook, Instagram, Twitter. The data sets of the study are all the posts, comments, and threads of discussions that reflect the reaction of the above-mentioned journalists and the public to the Presidential Address to the Federal Assembly on 15 January 2020. The data sets were gained through a continuous sampling method and underwent a comprehensive analysis including network, linguo-discursive, folksonomic analyses. As a result of the study, the authors have drawn the conclusions on what linguistic and discursive features characterize the posts of the top journalists in popular social networks; the way the linguistic patterns produced by the top journalists in online space are characterized; the way the content created by the journalists in various social networks differs; what is the specificity of these differences depending on the specificity of the social platforms themselves; the way a political context affects the linguistic patterns produced by the top journalists in online space.

Катермина Вероника Викторовна – доктор филологических наук, профессор кафедры английской филологии Кубанского государственного университета, г. Краснодар, Россия; e-mail: veronika.katermina@yandex.ru

Гнедаш Анна Александровна – кандидат политических наук, доцент кафедры государственной политики и государственного управления Кубанского государственного университета, г. Краснодар, Россия; e-mail: anna_gnedash@inbox.ru

Николаева Мария Витальевна – аспирант кафедры государственной политики и государственного управления Кубанского государственного университета, г. Краснодар, Россия; e-mail: masha_pershina93@mail.ru