I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

headline, lexical, grammatical, stylistic peculiarities of a headline, translation transformations, British and US periodicals

The article is devoted to the problem of translation of English headlines into Russian to identify headline peculiarities and employed translation shifts. The authors stress the relevance of the conducted study due to the growing need for quick and high quality translation of social-political texts and headlines playing a key role in them. The paper provides a number of definitions for the term «headline»; points out the functions of the headline; stresses the controversial character of the headline: on the one hand, it is an independent speech unit, and on the other hand, it can be treated as an equal element of a text; identifies the peculiarities of English headlines as well as the peculiarities of the newspaper style of the modern English language. The authors look into the translation transformations employed when translating English headlines into Russian as exemplified by the British and American periodicals. Basing on the comparative analysis of the source texts and translations, the authors managed to identify some lexical, grammar, and stylistic peculiarities employed in the English newspapers. The article also notes the key role of the headline and the significance of its translation since it is a correctly composed and then translated headline which provides the attractiveness and competitiveness of a published work.

Мозжегорова Елена Николаевна – кандидат педагогических наук, доцент кафедры английской филологии и переводоведения Чувашского государственного педагогического университета им. И. Я. Яковлевая; e-mail: elenavanilla@mail.ru

Засецкова Елена Николаевна – кандидат филологических наук, доцент кафедры английской филологии и переводоведения Чувашского государственного педагогического университета им. И. Я. Яковлева; e-mail: smilecamp@yandex.ru