I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

The article examines media fakes as a means of linguistic manipulation and transformation of public consciousness in the media, and defines the role of fakes in the system of language manipulation. Various definitions of the concept of "fake" and its characteristic features are examined. Fakes pose a threat because they elicit changes in public consciousness. Fake news in the media serves various purposes, and the main foundation of this kind of news is language. The article focuses on the issue of detecting fakes through markers of linguistic manipulation. A recipient who does not know a certain system of anti-fake measures is not able to protect themselves from linguistic manipulation. As part of our research, a classification of fake news markers was developed. The classification is based on the research of I.A. Sternin, A.M. Shesternina and A.V. Nikolaeva. Based on fake articles from popular electronic publications, the most characteristic markers of fake news in Russian and English-language media have been identified. Similarities in the construction of fakes and distinctive features in the use of markers in the mass media in Russian-language and English-language fake news are identified.

fake news, fakes, post-truth, linguistic manipulation, globalization, public perception, media discourse

Журавлев Денис Михайлович – соискатель кафедры английской филологии Кубанского государственного университета, г. Краснодар, Россия, https://orcid.org/0009-0005-3757-7094, den.den097@mail.ru