I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

MOOC discourse, lexical features, grammatical features, speech targeting, dialogization 

The article is devoted to the analysis of linguistic means of the discourse of electronic educational courses at the lexical and grammatical levels created for an international addressee. The relevance of this topic is due to the growing popularity of electronic educational courses, and the resulting need to create high-quality online courses, which leads to a rethinking of communication in educational discourse. The research corpus comprises an English-language course presented by a Russian-speaking lecturer on the Coursera plat­form. During the research the method of discursive analysis, as well as methods of classification, interpretation, generalization, and systematization were used. As a result of the research, the authors conclude­ that at the lexical level the discourse of mass open online courses (MOOC) is characterized by the use of emotionally charged and evaluative, general scien­tific and disciplinary vo­cabulary, which allows to present the course in a clear and engaging manner. At the grammatical level, introductory, comparative and clari­fying constructions make the lecture more structured and simplify the understand­ing of the information. These means help to create necessary logical connections in the information flow. The use of inclusive and addressing pronouns, directive and introductory constructions unites the lecturer with his students, allows to es­tablish a dialogue with them. Thus, the identified discursive means not only con­vey the information to students in a clear and engaging manner, but also construct a friendly environment that motivates students to finish the course.

Потапенко Анастасия Сергеевна – ассистент кафедры прикладной лингвистики и новых информационных технологий Кубанского государственного университета, г. Краснодар, Россия, https://orcid.org/0000-0001-5501-4563, anastasia-potapenko@mail.ru

Хутыз Ирина Павловна – доктор филологических наук, доцент, профессор кафедры прикладной лингвистики и новых информационных технологий Кубанского государственного университета, г. Краснодар, Россия, https://orcid.org/0000-0003-4141-5395, ir_khoutyz@hotmail.com