I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

Internet space, website, criteria, cluster, ethnic culture, preservation, development, Chuvash Republic

The article reveals that in the conditions of globalization of society, national cultures are converging and there is a threat of absorption by some ethnic cultures of others, and the Internet space can become a huge force for the preservation and development of the culture of ethnic community. This paper analyzes normative documents, scientific works and websites reflecting ethnic culture. The studied websites are grouped into five clusters: the official Internet portal of the Chuvash Republic; web services of the Chuvash public associations; web representations of organizations; Internet media; Internet resources dedicated to the ethnic culture of the Chuvash people. The article provides specific examples of websites. The following results were obtained: classification of types and kinds of ethno-cultural information on websites; definition of criteria for evaluating Internet sites with an ethno-cultural segment and the evaluation of websites itself. The materials of the article are of practical importance in further scientific research, in developing the theory and methodology of analyzing websites with an ethno-cultural segment; in teaching native language and culture; in promoting web services with the representation of ethnic images. The arsenal of ethno-cultural elements contained in the Internet space is one of the highly effective forms of preserving and developing ethnic identity.

Зайцева Вера Петровна – кандидат филологических наук, доцент кафедры информатики и информационно-коммуникационных технологий Чувашского государственного педагогического университета им. И. Я. Яковлева, г. Чебоксары, Россия, https://orcid.org/0000-0001-9840-9717, kurev@yandex.ru