I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

economic discourse, communicative-pragmatic potential, paroemia, linguistic analysis, precedent phenomena, pragmatic function, communication, addressee, stylistic effect, context, usual use

Definition of criteria and mechanisms for the implementation of communicative and pragmatic potential of usual usage of English paroemias in economic discourse is the main aim of this research paper. Nowadays there is a wide range of research works devoted to the communicative and pragmatic potential of different linguistic units. So, we have focused on studying the usual usage of English paroemias in economic discourse, which is quite original in academic studies. Pragmatism of the linguistic units is the key question in issues under investigation. Features and functions of paroemias as precedent phenomena are revealed due to their pragmatic character.

Having studied a wide range of literary sources, we have concluded that the main form of functioning of usual forms of English paroemias in economic discourse is creative modification. Having analyzed immediate verbal constituents of paroemias in economic discourse, the authors have concluded that publicists use different language means such as opening clauses (due to the fact, that; people say, as a matter of fact; we all know), adjectives (time-worn; universal; long-standing; banal; hackneyed) and nouns, substituting terms “proverb” (sagacity; wisdom, commonness; platitude; cliched thought) as linguistic means for creation of modifications of paroemias.

There are still underexplored issues connected with the usage of usual forms of paroemias nowadays. So studying examples and conditions of usual usage of English paroemias is quite relevant from this perspective. It was in studies revealing that usual forms of English paroemias can be used in economic discourse without any comments of an author or as a reference to authoritative well-known opinion or as an example of an author’s attitude to a judgement.

Research of functioning of English paroemias in economic discourse reveals the fact of their widespread usage in everyday life and their status of traditional and common units. A pragmatic potential of proverbs in professional discourse is illustrated in such printed publications as “The Economist”, “The Guardian”, “The New York Times”, “The Observer”, “The Times”, in British National Corpus and Corpus of Contemporary American English.

Хучбарова Джамиля Махмуддибировна – кандидат филологических наук, доцент факультета лингвистики Московского финансово-промышленного университета «Синергия», г. Москва, Россия, https://orcid.org/ 0000-0003-1255-7626, khuchbarova2710@mail.ru

Сушко Виктория Юрьевна – кандидат филологических наук, заведующая кафедрой иностранных языков Филиала Военного учебно-научного центра Военно-морского флота «Военно-морская академия имени Адмирала Флота Советского Союза Н. Г. Кузнецова», г. Калининград, Россия, https://orcid.org/0000-0002-2697-9961, victoria_sushko@mail.ru