I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

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Index catalog Press of Russia: 39898

Metadata (abstracts and keywords) for the articles in the journal

Galimullina N. M., Korshunova O. N., Feoktistova I. R. NAMING OF CATERING ESTABLISHMENTS IN THE CONTEXT OF INTERCULTURAL COMMUNICATION // I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN. 2019. № 3(103). p. 19-27
Author(s):Galimullina N. M., Korshunova O. N., Feoktistova I. R.
Index of UDK:81’272'373:[339.138:640.43]
Index of DOI:10.26293/chgpu.2019.103.3.003
Name of article:NAMING OF CATERING ESTABLISHMENTS IN THE CONTEXT OF INTERCULTURAL COMMUNICATION
Keywords:

 commercial designation, ergonym, intercultural communication, ethnic cuisine.

Abstracts:

The article revels the way the features of a multicultural region, in particular, several state languages and cultural diversity in the form of ethnic cuisine influenced the commercial designations used by catering establishments, based on the comparative analysis of ergonyms used for individualization of bars, coffee shops, cafes, restaurants in Nizhny Novgorod and Kazan. The paper also considers the mutual influence of intercultural communication and naming strategies in the region with a multiethnic population.

The contact details of authors:
Pages:19-27
Full version of article:Download