I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

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Metadata (abstracts and keywords) for the articles in the journal

E. A. Danilova FEATURES OF FUNCTIONING OF VERBAL ONE-MEMBER SENTENCES IN ADVERTISING SLOGAN // I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN. 2017. № 1(93). p. 55-60
Author(s):E. A. Danilova
Index of UDK:811.161.1’367:659.4
Index of DOI:
Name of article:FEATURES OF FUNCTIONING OF VERBAL ONE-MEMBER SENTENCES IN ADVERTISING SLOGAN
Keywords:

one-member sentence, advertising slogan, definite-personal, impersonal, indefinite-personal, infinitive sentences.

Abstracts:

The article deals with the features of functioning of verbal one-member sentences in the advertising slogan; considers and analyzes the material of the Russian texts of the modern advertising slogans of various Russian TV channels; states the expressivity and force of the impact of the content of an advertising slogan on a potential buyer depends on the characteristics of its syntactic composition. Advertising does not tolerate any complex syntactic structures, which explains the frequency of use of on-member sentences in the structure of an advertising slogan; proves the verbal one-member sentences emphasize the action itself and express different degrees of distraction of the action from the agent; reveals some specific features like brevity, dynamism, ability to make the most important information actual in the message.

 

 

The contact details of authors:
Pages:55-60
Full version of article:Download